Geo-coding accurately determines location by linking longitude and latitude coordinates with street address data. This is a key step to truly understanding both your customers and your target markets.

For many businesses, where their customers live, work and shop are crucial details for ensuring their marketing strategies are the right ones for reaching the right market. Every business seeks to understand the wants and needs of its clients and customers on a deeper level. Geo-coding is the technology that matches records in two different databases: the companies’ knowledge about their customer details and the micro-market data on potentials, life-style and economic segmentation.

MMS.IND qualifies the micro markets in India, the geo-markets. MMS.IND has built the Life-style and Economic Segmentation India not by simply taking high-level abstract sample results, as done by traditional market research, but by taking total India data substance on geo-spatial areas.

This is the information any sales organization requires for its day-to-day work to gain full market penetration, identify and entering new markets, identify up-sell and cross-sell opportunities for profitable, sustainable growth.